— PROJECT NAME

Best Deals Betty

— ROLE

Video

— DATE

2025-present

Prior campaigns relied on static on-screen graphics and price callouts to communicate weekly grocery deals—functional, but easy for shoppers to scroll past or tune out.

To bridge the gap between weekly promotional data and brand personality, we developed Best Deals Betty: a friendly, expressive character built to guide viewers directly to Tops' top promotions.

Instead of just presenting discounts in a void, Betty gives the deals voice, attitude, and comedic timing.